FREEDOM TO BE FAIR & FEARLESS

Your fair skin deserves skincare made for it.

Woman with red hair shielding her eyes from the sun with a hand, surrounded by pink flowers.

Fair, Fearless, Confident.

Finally, Skincare Designed for the fair skin you were born in.

28 Award-Winning Skincare made especially for fair, sensitive skin.

 
 
 
 
Bella Vida Sunlight Serum bottle with dropper on a white background. Sunlight Serum Botox Alternative without injections. Reduces wrinkles, brightens and smooths skin, hydrates, increases collagen
 
Real customers, Real reviews

A Green Washing Drug Store brand- we are not.

Why cheap ingredients may be harming your skin.

Many skincare brands claim to be clean and natural, but hide PEGs, essential oils, and "forever chemicals" that irritate skin and harm the planet.

These ingredients can trigger your skin to react and cause inflammation, redness and dryness.

The Difference:

  • Formulas backed by science, extensive research, clinical data
  • Made with pure, organic, cold-pressed oils and bioactive ingredients.
  • Designed to strengthen fair, sensitive skin without compromise. Made to protect the skin you were born in.

    Created by advanced organic skincare formulator, Erin Schmidt.

    Not happy? We have full money back guarantee.

    Learn more about our standards at
    Our Clean Standards.
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PROUDLY Featured In

Results that speak for themselves

The Results you will see:
• Noticeably healthier, calmer, vibrant and resilient skin.

  • Softer, more supple skin you can feel confident in
  • Designed specifically for sensitive, fair skin, but great for all skin types too.

Key factors in our formulas:
• Calming botanical formulas made with the highest quality and freshest ingredients with no fillers or essential oils
• Hydration and barrier focused anti-aging and sun protection

Lasting results that increase with regular, consistent use in 28+ days.

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Integrity in Every Ingredient

Vegan, Leaping Bunny certified cruelty-free, and formulated with clean, sustainably-certified ingredients. No parabens or phthalates. Recycle with Terracycle.

Clinically Proven & Awarded

Clinically proven, high-performance ingredients women see real results from. 28 international beauty awards.

Made Safe for Even Sensitive Skin

100% free of artificial fragrance/dyes, silicone and solvent alcohols. Available free of essential oils.

Simple Routines for Skin Longevity

A minimal skincare ritual that gives real results in fair, sensitive skin without irritation or downtime.

Sunscreen with Benefits

$28.00 USD
Size 1 oz/30 ml
Fragrance level Lightly scented
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Protect and brighten skin at the same time. Lightweight and moisturizing SPF made to brighten, hydrate, protect and refine skin.

Available in lightly scented with orange hydrosol or unscented for sensitive skin. 

No essential oils.

The Results:

Deeply hydrates yet lightweight 

Seals in moisture and calms skin with bisabolol, aloe vera and chamomile

Shields skin against UV damage

Protects skin against premature aging and dark spots

Blends in clear when applied in dots around face

Nut free, soy free.

Key Ingredients:

Blends in quickly to clear with no white cast for most skin (mainly fair, medium and medium-dark skin tones.)

Non-nano zinc oxide Safe for oceans, sea life and you

THD Vitamin C - gentle and yet more potent than ascorbic acid brightens skin and is very high in antioxidants to protect skin from sun damage and free radicals

Hyaluronic acid naturally plumps the skin and hydrates it

Olive oil to soothe and hydrate skin without clogging pores

Green tea is very high in antioxidants to protect skin from sun damage

Scented with orange hydrosol or Unscented for very sensitive skin.

No essential oils.

Broad Spectrum UVA/UVB Mineral Actives:

16% Zinc Oxide (Natural Mineral, Non-Nano)

UVA/UVB broad-spectrum sun protection
Water and sweat resistant (80 minutes)

Reduces pollution-induced free radicals 

Blocks blue light (HEVL)
Vegan and Cruelty-free
No Oxybenzone, Avobenzone, Octinoxate and Octocrylene
in 30 ml or 50 ml airless bottle. 

No silicones, PEG's or parabens

    Directions: Cleanse face and follow with toner. Apply 1-2 small pea-sized dot(s) and dot over face in a circular pattern making sure all areas have a dot. Apply a second pump and dot over areas that need more coverage if needed.  Apply another pump to neck and chest areas. Blend in until clear so there is no white cast.  Doing this will help you avoid there being any white cast left from the zinc oxide. Can be worn daily under makeup with no pilling.

    Apply 15 mins before sun exposure to areas of the face, neck and chest that are exposed to the sun.  Reapply after 60 mins of swimming or sweating or immediately after towel drying and at least every 2 hrs.

    Active Ingredient: 16% Zinc Oxide (non-nano, reef safe)

    For children under 6 months of age; ask a doctor before using.

    Caution: For external use only. Do not use on damaged or broken skin. Stop use and ask a doctor if rash occurs. Keep out of reach of children and pets.  Avoid eyes and mouth.  Rinse with cool water immediately if gets in eyes or mouth. If swallowed, get medical help or contact a Poison Control Center right away. If irritation occurs, discontinue use. Protect this product from excessive heat and direct sun.

    Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a broad spectrum SPF value of 15 or higher and other sun protection measures including:• limit time in the sun, especially from 10 a.m.-2 p.m.• wear long-sleeved shirts, pants, hats, and sunglasses.

    Manufactured in USA at an FDA registered facility

    Our 30 Day Guarantee

    Our founder, Erin, stands behind every drop of our award-winning skincare. If you’re not happy, let us know within 30 days and get a full refund—no hassle, no stress.

    When you shop with us, you’re protected.

    Zero risk. All reward.

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