We believe that fair skin gets overlooked in the skincare industry.  

Our Why: Fair skin is twenty times more likely to develop skin cancer.  Our founder, Erin, has had 7 skin cancer scares and was driven to help others with fair skin to not have to suffer. 

Our philosophy is simple: 

Fair skin is celebrated here.

Your fair, sensitive skin should get the right care so your skin stays protected and healthy for your entire life span.

We get it. Fair skin isn't always fair.  It is difficult to keep calm, protected and feeling great.  Hidden sensitizers, like essential oils, or harsh ingredients can trigger redness, inflammation and breakouts or other issues.  And the sun can feel like an enemy at times when you have red hair and fair skin.  

We set out to change that.  We create high-performance skincare targeted for the specific challenges of fair, freckled, sensitive skin.

We want you to have healthy, vibrant skin at every age- even if you didn't protect or mistreated your skin in the past. 

About our Founder:

Hi! I'm Erin Schmidt. As a natural redhead with fair, freckled and sensitive skin I was tired of the skincare industry not understanding my unique skin and it's issues. I'm a neurodivergent founder and CEO of Bella Vida SB, an award-winning luxury skincare formulator and now I am on a mission to help my fellow redheads and fair-skinned friends have healthy, protected skin so it looks beautiful for your whole life.

After 7 skin cancer scares from major sunburns growing up in brutal sun of Las Vegas, Nevada, and years of cystic acne and all the sensitivities that come from having fair skin- I decided to focus on fair skin with Oroux Skin by Bella Vida SB.  Stay tuned for the new website launching soon at orouxskin.com

I launched the brand Bella Vida SB in 2019 after my deeply personal journey with cystic acne, a few skin cancer scares, skin sensitivities and concerns about the unnatural or petroleum derived ingredients often hidden in beauty products.

Being a mom to a girl with moderate Autism and my own mother dying from cancer, I was determined to create a more elegant, clean and responsible approach to skincare that honored Mother Earth.

Today, Bella Vida SB has earned 28 international beauty awards and is known for its luxurious textures, high-performance formulas and its commitment to clean, cruelty-free formulations.  

Looking ahead,  Oroux Skin by Bella Vida SB will take fair skincare several steps forward in designing even more formulas targeted specifically to fair, sensitive, freckled skin types- like you!