Erin Schmidt, Founder

Bella Vida Santa Barbara was founded in 2018 by Erin Schmidt, who suffered for many years from cystic acne and, as a natural redhead,  also has very sensitive skin.    After many doctors and treatments that she felt harmed her skin, body, and the earth, Erin wanted to help others have beautiful skin and love the skin they are in. She channelled her passion for helping others by creating a clean and luxurious skincare line that was effective while upholding the highest standards of ethics, quality and sustainability.  

Erin Schmidt was a licensed Speech-Language Pathologist for over 15 years helping children with special needs.  Erin also has a teenage daughter with high-functioning Autism.  Erin is now an Investment Adviser and works in downtown Los Angeles with a hedge fund.  

Erin began Bella Vida Santa Barbara  with a passion for helping others, animals and the planet.  She has been an environmentalist, vegetarian and animal lover for many years and has always loved supporting cruelty-free companies.  Erin wants all our customers to know we truly care about you and your results.  We want to know if you have had a problem with any products so we can improve them.  Thank you for being here and supporting Bella Vida SB! XOXO

Member of the Female Founder Collective, 2020 to present


Juliet Freeland, Marketing and North Carolina manager

Juliet joined Bella Vida SB after being a loyal customer and raving fan of our products.  She has worked for years in sales and marketing and assists in creating graphic designs also on many of our items.  She has two children and operates our North Carolina warehouse to deliver items quickly to our East Coast and European customers.  

We are also thankful for the dedication of our amazing team behind the scenes who help Bella Vida SB Grow! 

Eden Projects and EcoDrive Tree planting Team:

Blake Ruschman

Trevor Laudate

Lillian Wessel

Bloom Media Team:

Sarah Dietz, Social media management